Broan-NuTone
Increasing demand. As smart home device demand has grown, Broan has focused on integrating technology in a useful and intuitive manner. Broan has challenged Pushstart to inject connectivity and other technologies into ventilation products to satisfy and delight residential consumers in ways that may not be top-of-mind.
Purposeful innovation. Consumers in the ventilation market expect quality and consistency more than innovation. Our proprietary blend of product visualization and prototyping has helped Broan create cutting-edge ventilation products, and supported the Broan team in finding thoughtful ways to add smart — and often surprising — value.
Today’s consumers have expectations driven by technology that they don’t even realize exist. Our work with Broan has shown time and again that thoughtful investigation of consumer demographics and decision-making patterns can reveal unique opportunities. When consumers see the way Broan stands out in the fan department, they become big fans.
Tiffany BialostoskyOperations Director
